This is the new L.A.B. OZ.1i HS Putter, and I don't say this very often, but this is a genius product. L.A.B. may have potentially done the impossible. They have made a perfectly balanced heel-shafted putter that looks like a traditional-style putter. But the real question is, does it work? So in this video, we're heading up to Oregon to L.A.B. Headquarters to get fitted and test out the new OZ.1i HS to see it really is the best putter to buy right now.
Key Features
Aluminum Body Construction - Built from the same aluminum body that's been mechanically fused to a precision fly-milled stainless steel face. This is the exact setup you'll find in the standard OZ.1i.
Aluminum Risers for Heel Balance - With ten riser options that let you pick anywhere from 65 to 74 degrees of lie angle. This'll help you nail down exactly what works for your stance and the way you naturally swing through the ball.
Customizable - When you pull the trigger on a Custom OZ.1i HS, you're tapping into L.A.B. Golf's industry-leading fitting system that'll help you build the exact putter you want.
Product Features and Performance
Coming in at $499 for the stock model, while custom builds start at $599, the L.A.B. OZ.1i HS Putter is built from the same aluminum body that's been mechanically fused to a precision fly-milled stainless steel face. This is the exact setup you'll find in the standard OZ.1i.
But here's where it gets interesting. In order to keep this heel-shafted putter perfectly balanced, L.A.B. uses a special aluminum riser to connect the shaft to the head, which keeps that all-important Lie Angle Balance they're known for. You've got ten different riser options to choose from, with lie angles between 65 and 74 degrees. That means you can dial in the perfect fit for your putting stance and stroke, whether you're tall, short, or somewhere in between, allowing OZ.1i HS to be customized to each golfer’s preferred lie angle. Each degree of adjustment matters because it changes how the putter sole sits on the ground. Get the wrong lie angle, and you might find yourself consistently pushing or pulling putts without even realizing why! Which was so great while I was getting fitted we could actually see how the riser affected my put.
Our Experience
The coolest part is when you order the Custom OZ.1i HS, you're getting L.A.B. Golf's best-in-class fitting options that let you dial in exactly what you want. You'll choose everything from your lie angle and length to the head weight and color scheme. Want a specific riser color? You've got it. Need custom alignment markings, a particular shaft with your preferred lean, or that perfect grip? They'll build it your way.
But whether you go with a stock or custom OZ.1i HS, as with all L.A.B. putters, every one is hand-balanced and assembled in Oregon. So that means your putter will go through as many as 10 different production stages, with real people checking the quality at each step. I have seen this process with my own eyes, and I can tell you right now that your putter is not just pulled off a rack, or made in a factory overseas; each one is carefully assembled specifically for your game.
L.A.B.'s become one of golf's most exciting brands over the last few years – there's no question about it. I get why some folks are worried about the private equity firm that bought a majority stake for $200 million back in July. But Sam Hahn, L.A.B.'s CEO, told me directly that they're not changing anything that matters to us golfers.
I've actually known Sam since 2019. I still remember getting pumped at the 2020 Phoenix Open when I spotted L.A.B. putters on the practice green and texted him photos – I was genuinely so excited for them. Here's what's wild, though: they've exploded by 18,000% and grabbed five times their previous market share in just the past year and a half. Think about this – they moved 130,000 putters in 2024 alone, and they'll probably sell three times that many next year.
That kind of growth just doesn't happen in the golf industry. Even with the private equity backing, they're still focused on what made them successful. Their new OZ.1i heel-shafted model is impressive and shows they're still innovating for regular players like us.
Is the L.A.B. OZ.1i HS Putter Worth It?
Absolutely, while the L.A.B. OZ.1i HS Putter is a great product, there are a few pros and cons that you need to be aware of:
Pros:
Incredible forgiveness on off-center hits that keeps your ball tracking toward the target
Multiple customization options for hosel style, weight, and handedness to match your stroke perfectly
- Looks Like a Traditional Putter so more golfers will feel comfortable
Cons:
New design might not appeal to traditional golfers who prefer classic looks
Premium pricing typical of L.A.B. products could be a barrier for budget-conscious players
Futuristic shape takes some getting used to if you're coming from a blade putter
Frequently Asked Questions
What makes the OZ.1i HS different from other putters?
The OZ.1i HS is the first heel-shafted putter to feature Lie Angle Balance (L.A.B.) technology , which helps the putter stay balanced to its lie angle throughout the stroke. This creates a more consistent roll compared to traditional heel-shafted designs.
What materials and construction are used in the OZ.1i HS?
It features an aluminum body mechanically bonded to a fly-milled stainless steel insert , the same construction as the original OZ.1i. The shaft is connected using a custom aluminum riser , which plays a key role in maintaining balance.
Can the OZ.1i HS be customized?
Yes. The Custom version allows golfers to select lie angle, putter length, head weight, head color, riser color, alignment marking, shaft type, shaft lean, and grip. This ensures that every putter is uniquely fit to the golfer’s style and preferences.
What lie angle options are available?
The OZ.1i HS offers ten lie angle configurations ranging from 65 to 74 degrees , making it adaptable for a wide variety of putting strokes and setups.
How much does the OZ.1i HS cost, and where can I buy it?
The Stock model is priced at $499 , while Custom versions start at $599 .
Conclusion
So, if you're on the fence, wondering if L.A.B. OZ.1i HS Putter is worth the investment, I can tell you straight out, it is, especially if you want to make more putts.
Paul Liberatore
As the Founder of Golfers Authority Paul Liberatore Esq. has spent the last 7+ years writing about the best golf equipment or instruction from the top golf instructors in the world. He has been a contributing writer for Sports Illustrated Golf and GolfWRX. After graduating with honors from Purdue University, he realized that he had a passion for the golf business and the law. When he's not practicing law, or creating golf content on YouTube, he can be found on his syndicated Behind the Golf Brand podcast talking with the most prolific leaders in the golf industry.
